A lead is a potential customer or client who has shown interest in your product or service, often by providing contact information or engaging with your marketing efforts.

A lead has shown initial interest, while a prospect is someone who has been qualified and is more likely to convert into a customer.

A lead is qualified by determining whether they meet your business’s criteria, such as budget, needs, and timing. This is often done through targeted questions or by analyzing behavior.

There are several types of leads, including marketing qualified leads (MQLs), sales qualified leads (SQLs), product qualified leads (PQLs), and service qualified leads (SQLs), each indicating different levels of interest and readiness to buy.

10 cents per lead - We sell them at that price :)

The time it takes to convert a lead depends on several factors, including the complexity of the product/service, the lead’s level of interest, and the sales process. It can range from days to months.

Inbound leads are generated when prospects find your business through your marketing efforts, like content or ads. Outbound leads are pursued by your business, such as cold calling or email outreach.

To improve lead conversion rates, focus on nurturing relationships, providing valuable content, personalizing communication, and ensuring your sales and marketing teams are aligned in targeting qualified leads.